28th Annual International Beer and Cider Strategies 2026 Conference

This week, Viking Malt participated in the 28th Annual International Beer and Cider Strategies 2026 Conference in Spain, joining industry leaders from around the world to explore what’s next for brewing and cider-making.

As the beer and cider market enters a period of real change, with slowing growth and shifting consumer preferences, the conference focused on how brands can stay competitive and profitable in a rapidly evolving landscape. Discussions focused on understanding, predicting and adapting to consumer behaviour and demands, driving smarter innovation and sustainability.

One of the Conference’s highlight was the inspiring presentation by Annika Wilhelmson, Viking Malt Vice President Sustainability, Innovation & Communication, on “Innovative Malted Ingredients for Better Beverages”

Key takeaways included:

• Rediscovering the potential of malted and sprouted grains – expanding raw material possibilities across barley, wheat, oat, rye, faba bean, and beyond
• Enhancing flavour and mouthfeel in non-alcoholic beer with specialty malts and malt extracts
• Improving taste and functionality of plant-based protein and fibre from malted faba bean

We’re ready to embrace new trends and continue delivering outstanding products to the market. We’re excited to be part of its ongoing evolution!